About the Project
ClearBra applies modern technology to the concept of the vinyl car bra of the 1980’s — only without the bulky removable vinyl bra that can cause friction damage to paint. The problem the company faced was trying to educate the market about the true benefits of their product. Jibe created messaging that cut through the clutter with ultimate vehicle protection.
ClearBra Radio Ad won a 2006 Davey Award.
Television and Radio, Print Design, Advertising