About the Project
When you have an old, abandoned cement factory with a history of grizzly fatalities, your marketing shouldn’t look like everyone else’s. This campaign, aimed at driving ticket sales and online engagement, was entirely centered on the facility’s haunted history. Jibe created a website, social media assets, posters, tickets, coupons, billboards, kiosk displays, a Facebook app, a radio ad, and a YouTube video series. With such buzz worthy materials, there were plenty of Halloween enthusiasts waiting to be picked up at the zombie bus stop in downtown Salt Lake!
Social Media, Print Design, Interactive, Brand Identity, Advertising