About the Project
At Jibe, we know that social media is a fat topic. With so many platforms and methods, marketers are frustrated and confused. That’s why we developed The MEAT, a 2-hour workshop designed to help marketers cut through the fat and get the meat of what matters when it comes to social media marketing. With such a fun concept, we couldn’t help but go hog-wild (pun intended) in the production of event materials. Invitees receive a save-the-date butcher’s ticket and a mailer featuring a delightfully old-fashioned depiction of backyard grilling. Workshop attendees each receive an apron and a square-steak booklet bundled up in custom-designed butcher paper. With such whimsical parting gifts, our guests never leave with a bad taste in their mouth!
The Meat won a Local and Regional Gold Addy®, a Merit Award in the 2014 HOW Promotion & Marketing Design Awards, and a Copper Ingot award at the 2014 AIGA SLC 100 Show.
Social Media, Print Design, Packaging, Interactive, Brand Identity, Advertising