About the Project
Marketers can sometimes feel caught between the worlds of buttoned-down business professionals and free-wheeling creative craftsmen. Marketer's Interface, or MINT, is a professional network meant to give these business leaders a home. In developing the group's brand identity, Jibe balanced an overall creative aesthetic with numerous references to the quantitative world of marketing. The fun and dynamic logo, which abstracts into a series of subtle references to charts and graphs, is also representative of like-minded individuals coming together in a networking environment. On MINT's responsive website, the logo is complemented by a subtle pattern and by bold, bright illustrations which animate for extra visual interest.
Interactive, Brand Identity