About the Project
When the small town of Lehi, Utah suddenly became one of the state's fastest growing cities, a rare blend of small town sensibility and metropolitan energy created a distinct, but strong personality. City officials wanted a new brand to reflect recent economic success without leaving behind the small town values that make Lehi a great place to live. By depicting traditional landmarks in a clean, modern style, the new logo brings together all the best elements of old and new. After developing the brand, Jibe was fortunate to apply the new look across a variety of city assets, including a new website, police and fire badges, city service vehicles, and much more.
Print Design, Interactive, Brand Identity