Direct Services
Direct Marketing is an information-driven marketing process, made possible by database technology that enables you to develop, test, implement, measure and appropriately modify customized marketing programs and strategies. For most campaigns there are six main components that must be present:
List – The database of prospects is the most important part of the overall strategy. These names should match the prescribed demographic and psychographic nature of your existing target audience.
Offer – The second crucial component is the offer. What will the prospect receive when he or she responds? It better be relevant and it better be worth it.
Creative – Creative refers to more than graphic design. The message platform, the copywriting, the format, the information hierarchy and the ability to hold attention are all crucial components to an effective direct mail campaign.
Test, Test, Test – One of the strengths of database marketing is the ability to test, measure results, determine the winning campaign through quantitative analysis and test again. By doing so, the marketing campaigns become more and more effective.
Tracking – An effective direct response campaign will incorporate tools and methods of tracking results. Afterall, understanding the ROI on a campaign is crucial to making future decisions.
ROI – Jibe can help you determine what to measure and how. A good set of Key Performance Indicators (KPI) will help to determine the efficacy and the profitability of the campaign.
KPI Examples:
- Revenue per Lead
- Revenue per Name
- Revenue per Sale
