Getting Up Close and Personal with Instagram

Cyndi Crawford

March 5, 2014

It would seem that Aladdin wasn’t the only one wanting to show someone the world. People are constantly sharing pictures of cool things they’ve done, places they’ve traveled to or wished they could go with the insanely popular, picture taking app, Instagram. With the use of Instagram it’s easy to catch a glimpse into someone’s life and see the world through his or her eyes – oftentimes giving you a new perspective. Who knew social platforms could be so philosophical?

Well, as I’m sure you were all aware, Instagram isn’t just for personal use. It has the potential of being a powerhouse in the marketing department for your business as well. With a current audience of 150 million members and over 55 million average photos shared a day, this social media giant could connect your business, big or small, with potential prospects! Don’t overlook these benefits that could come from utilizing this platform.

Benefit 1: Boosts Personality

Though the new office furniture or office stationary may be a great addition to your business, that’s not the kind of “personality boost” I mean here. Instead I’m talking about things you do outside of the office. Maybe you moved across the country for a new job or put a dent in your savings account doing something you love. I’m not saying share your whole life story, but maybe displaying a picture of where your company went for lunch or a prank you pulled on a co-worker would be a nice place to start.  Your business won’t seem so stodgy and you could leave long lasting impressions on current and future customers.

Giving your customers a behind-the-scenes moment is a simple thing that can be done in a short amount of time and adds a nice personality to your business.

Benefit 2: Creates New Reach

One great thing about social media, in general, is that it can connect you with people regardless of your location. Instagram does this all through the use of pictures. Isn’t the saying true that a picture is worth a thousand words? It’s easier to connect with someone through an image rather than words.

If you haven’t utilized Instagram, don’t fret, simply download the app and start sharing! Just as you should stay open to new friendships in real life, don’t shy away from new connections on social media. Staying open to new relationships and keeping your account active is a great way to communicate with a new audience.

Benefit 3: Networking

Along with creating a new reach, Instagram is also a great way for you to network. It’s like any other social network, so embrace it and use it to the fullest. After all, social networks were created to keep people connected, build relationships, and meet new people. Utilizing this platform could help your business gain followers/customers. Since many social media assets are linked to one another, it is easier than ever to connect all of your networks and build on the following you may already have.


Instagram can be a great way to share stories and details about your business. Back to my Disney reference earlier, Walt Disney said that, “Of all of our inventions for mass communication, pictures still speak the most universally understood language.” Open up to your audience and share your personal side and you may be pleasantly surprised by the results.