Getting to the MEAT of the Social Media Marketing Matter


July 18, 2013

I HATE gristly meat. In fact, I don’t know anyone who likes it. Do you? I didn’t think so. It’s tough, it’s weird, it’s mysterious, it’s flavorless, and all together unpleasant—kind of like a bad social media strategy.

A few too many encounters with a gristly social media presence is enough to leave a very bad taste in your mouth. And as a business, even the most loyal brand connoisseurs will start getting their fill from somewhere else if you’re not serving up something good.

Yet, as a social media marketing firm, we understand your frustrations. It’s hard to know where to trim the fat, avoid the gristle, and cook up a social media strategy to perfection. However, we’ve spent a lot of time in the kitchen, so let us take a little of the heat and get to the meat of the matter.

It’s Tough

Social media marketing is tough. And it’s tough for a number of reasons. One of the biggest reasons being that you can get burned. Traditional advertising and marketing involves pushing out ads in a one-way form of communication. In the social space, you don’t push out ads in the same way. Instead, you push out posts, content, and brand personality to encourage a two-way conversation. The tough part is sometimes people push back—with negative comments and feedback. You can’t hide it, you shouldn’t delete it, and you’ve got to respond to it. That can be tough, but it doesn’t have to be.

It’s Weird

Unlike other more traditional marketing efforts, the social space is not the place to push the sale or come on super strong. Wait, what? Then why are you doing it? Isn’t that what marketing techniques and advertising are for? So why maintain a presence there? Here’s why: your job is to build your brand and form relationships with consumers, and then, you’ll start seeing the payoff. The social audience is there to be social—not to be sold to. Weird, huh?

It’s Mysterious

There’s a lot to know. It’s ALWAYS changing. It never stops. Welcome to the world of social—a mysterious world indeed. Back in the day (literally like three years ago) the only two real social platforms businesses used were Facebook and Twitter. And maybe LinkedIn, but not as effectively as today. Now, you’ve got more social channels than you can possibly imagine. So which ones do you use? Why? How? When? So darn mysterious.

It’s Flavorless

Let us clarify—a BAD social media presence is flavorless. Good ones, however, are just the tastiest things ever. Without a personality, a voice, great branding strategies, good photography, and so on, you’ve got a bland brand. Nobody wants to consume what you post because it’s weaksauce.

All Together Unpleasant

Bad meat is just the worst. It’s like why am I even eating this? Such a terrible waste of something that could be so good. Bad social media marketing efforts are just the worst too. An unpleasant social presence will leave you with an empty table and a lot of spoiling meat.

Like we’ve said, social marketing is meaty topic—there’s A LOT to know. Let’s cut out the fat, the gristle, and get to the good stuff to bring home the bacon before your business becomes dead meat. Join us for The MEAT.