The Vesuviate Value of Video

David Jeppson

September 26, 2012

You may be asking, “What the heck does VESUVIATE mean?!”

As I’m sure most of you have heard of Mount Vesuvius, the famous volcano in Italy, you can probably gather that vesuviate has something to do with volcanic-like activity. Vesuviate means to erupt or to burst with heat.

When an active volcano suddenly blows its top, there’s not much anyone can do about it. It’s unquenchable, inextinguishable, and impossible to stop. Hence, it’s the perfect word to describe what is happening with video on the web and in social media right now. The value of video is maybe just what your organization.

So if video is the hot molten rock we’re all so irresistibly allured to, YouTube is like the world’s largest video volcano, the Mount Vesuvius of the web if you will. Who doesn’t like to watch a good explosion of liquid hot lava, or in our case an erupting and endless outpour of information and entertainment?

Did you know that YouTube is still the third most visited site in the world, second largest search engine, and largest video-sharing platform with 800 million unique users and 4 billion video views each day? Don’t believe me? The YouTube video below will tell you all you need to know about, well, YouTube. These hard-hitting stats are enough to make any business see just how vesuviate video really is.

Anticipate the eruption. Get things heated up for your business or organization—add video to your marketing strategy. It’s what’s hot, and if utilized correctly, video could be just what you need to give your message that fiery advantage.