My name is Bralen Jackson. I’m a digital strategist and account manager. I’m also the newest Jibe team member. My job is to collaborate with our partners to create an integrated digital marketing strategy built on a foundation of data insights to drive trackable ROI growth.
I have over 10 years of marketing experience working in a variety of industries, including education, construction, software, and eCommerce. I grew to love digital marketing working with University of Utah Athletics building campaigns and promoting sporting events. The data that was available on Facebook, email platforms, and Google Analytics, even back in 2009, allowed marketers to make informed decisions and optimizations during a campaign, not just after the campaign had finished. It was this introduction into digital marketing that spurred my enthusiasm to master SEO, email marketing, paid search, social, content strategy and the integrations and analytics that provide organizations with full-funnel insights and detailed channel performance.
I am very grateful to be working with the incredibly passionate and creative people at Jibe as we help our partners integrate traditional and interactive marketing strategies. Outside of work, I can be found spending time with my girlfriend and our dog. I also love hiking, camping, traveling, Utah Football, movies, game nights with friends, and of course, eating wings.