ChartLogic

Problem

ChartLogic’s previous visual identity was a dated and overly-detailed representation of a digital folder. While the logo itself was too clunky to accurately represent the company’s offerings, the brand as a whole also lacked a sleek and modern aesthetic in order to position itself as a high-tech and trustworthy partner.

Solution

We designed a brand and web experience that was simple, intuitive, and contemporary. Emphasis was placed on color and bold iconography, brought to life using SVG animations and subtle micro interactions.