About the Project
TOGS are lightweight handlebar accessories developed by local cyclists as a superior alternative to traditional bar ends. As a new concept in the crowded bike accessory space, TOGS needed a brand that would help the company stand out. Borrowing from the product's rugged horn-like physical form, the logo is an abstraction of a bike and a bull. It also captures all the energy and toughness that bikers are looking for in their outdoor accessories. The product's packaging showcases its unique shape by placing the TOGS upright, extending partially through the open window. The natural craft paper box, bold black ink, and bright product colors work together to stand out from other accessories on the shelf.
Print Design, Packaging, Brand Identity